CLASSIFIED ADVERTISING Is really a PROVEN METHOD
Classified advertising happens to be, and can continue being the favourite way of Catalog shopping “Pros” to market. Just about all Catalog shopping Pros started with one of these tiny inexpensive ads given that they represent the very best economical method to reach huge numbers of people.
TWO BASIC METHODS
Two basic methods are utilized with classified advertising. (1) Place an advertisement offering FREE literature, after which send your literature to any or all inquiries. A “free” offer will invariably out pull an advertisement that requests money, but your overall profits might be larger since you will generate more inquiries. This process is great when you will also be collecting “Opportunity Seeker” names that you can rent. You will be able to generate fresh National leads for $.20 to $1 that way. (2) Offer a study for $2 or $3 after which send other offers with your orders. This eliminates the “Opportunity Seeker” who never buy anything, and your operation is a lot cleaner and without any “busy” work.
OVER 200 LISTED PUBLICATIONS
The following is really a report on over 200 magazines that provide classified advertising. The first number of magazines represent the mail-order “Pros” favorites, and they’ll always out pull other magazines for opportunity offers. The 2nd group continues to be selected from a large number of other magazines (1) they provide classified advertising, and (2) they’re the lowest priced (Word Cost/Circulation ratio). Observe that the final column offers the Word Cost/Circulation ratio. That’s, this ratio shows you just how much you will be charged you for every word for each 1,000 individuals who obtain the magazine. The low this ratio is, the greater economical it’s. For instance, if you were to market within the National Enquirer, it might cost $8.95 for every word, and it’ll cost you $.0023 for every 1,000 persons that will get the nation’s Enquirer. On this example, if you placed a 10 word ad, you will be charged you $89.50, and it’ll be sent to three,500,000 people.
COST/CIRCULATION RATIOS
This might seem as an expensive ad, however the cost to obtain your 10 word ad to at least one,000 people is just ($.0023 x 10) = $.023! You heard right – two cents!! For each 1,000 people! Therefore, learn how to assess the circulation/cost ratio since this can tell you the relative cost that’s important. Like a further example, consider advertising within the “Hounds And Hunting” (#238). Here the price for any word is just $.22. Great deal? NO! In this instance your Word Cost per 1,000 is $.0227. Therefore, your cost to position a 10 word ad per 1,000 people is ($.0227 x 10) = $.227! That’s over Ten times more costly compared to National Enquirer! However, if you were selling something for hunting, it may actually pull much better than National Enquirer.
Request RATE CARD
Before you place an advertisement, email the magazine and request their “Rate Card” for both classified ads and space advertising. You will usually get a large package containing an example publication, advertising rates, schedules and discounts offered for multiple insertions placed for sequential publication dates.